504/GWT
I'm Soey. I am passionate about designing user experiences that seamlessly evolve into compelling stories, becoming products in their own right. Empathy, joy, and steadfast dedication guide my approach to problem-solving and life as a whole.
01 Blue-White’s first bluetooth app
Challenge: How might we design a unified bluetooth experience that enables users to easily monitor and control products?
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My role: UX Design, Research, Usability Testing, Visual Design
Year: 2024-2025
Tool: Figma
02 Blue-White’s new quotation system
Our CPQ solution represents our effort to simplify business tasks through self-service. By configuring, pricing, and quoting in the CPQ app, we can successfully reduce our cost-to-serve while empowering both customers and distributors.
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My role: UX Design, UI Design, User Research
Year: 2022-2024
Tool: Figma
03 Blue-White’s website
Blue-White, a manufacturer in the aquatics, municipal water, and wastewater treatment industries, recognized the need to upgrade the company’s website. BW focused on creating a new design identity and platform to better meet its communication needs while enhancing the user experience.
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My role: Web designer, Brand Designer.
Year: 2021-2022
Tool: InDesign, XD
04 Holesome Donut
An exciting visual identity that speaks directly to the community—one where the non-profit is redesigned and reimagined as an approachable entity, making public advocacy fun, light-hearted, and inclusive for all.
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My role: Brand identity, Graphic Designer
Year: 2025
Tool: Figma, Photoshop