Hello504/GWT
I'm Soey. As a UI/UX Designer in the manufacturing industry, I’m passionate about simplifying complex systems and crafting user-centered product experiences that drive meaningful impact. With a strong technical foundation, I thrive on collaborating across Design, Software, and Marketing teams to bridge the gap between ideas and execution.
Email
Instagram
01 Blue-White’s first bluetooth app
Challenge: How might we design a unified bluetooth experience that enables users to easily monitor and control products?
Read more
My role: UX Design, Research, Usability Testing, Visual Design
Year: 2024-2025
Tool: Figma
02 Blue-White’s new quotation system
Our CPQ solution represents our effort to simplify business tasks through self-service. By configuring, pricing, and quoting in the CPQ app, we can successfully reduce our cost-to-serve while empowering both customers and distributors.
Read more
My role: UX Design, UI Design, User Research
Year: 2022-2024
Tool: Figma
03 Blue-White’s website
Blue-White, a manufacturer in the aquatics, municipal water, and wastewater treatment industries, recognized the need to upgrade the company’s website. BW focused on creating a new design identity and platform to better meet its communication needs while enhancing the user experience.
Read more
My role: Web designer, Brand Designer.
Year: 2021-2022
Tool: InDesign, XD