504/GWT
I'm Soey. I am passionate about designing user experiences that seamlessly evolve into compelling stories, becoming products in their own right. Empathy, joy, and steadfast dedication guide my approach to problem-solving and life as a whole.
Holesome Donut ignites meaningful action that lights up the world by asking: 'Can we focus on our collective responsibility to take care of each other by sharing donuts with the local community?' The result is an exciting visual identity that speaks directly to the community—one where the non-profit is redesigned and reimagined as an approachable entity, making public advocacy fun, light-hearted, and inclusive for all.